At Pure Wall Art we are passionate about home interiors and styling, and as our name suggests we’re specifically passionate about art. We believe a piece of art can finish a room like no other and truly elevate the space, whether it be in a guest bathroom, hallway, master bedroom or even an outdoor living area.

Our vision for Pure Wall Art is for it to be more than just an online shop; we want it to be your stylish friend, digitally available 24-7 to help you research, select and ultimately choose your perfect piece.

A piece of art should be the hero of a space, if it’s the right piece of art. Getting it right, with so many options to choose from – size, colours, style, frames, orientation to name but a few! – can be tricky, and after struggling to source and find art ourselves we know how overwhelming the search can be, and that’s where we want to step in and help.

Our easy to navigate website and filters make searching a breeze, even when you’re on the go, and the wish-list functionality allows you to save all your favourite pieces for an easier selection process.   Through our blog and social channels we’ll share inspiration, design tips and educational content to help you along the way, and occasionally we’ll give you a sneak peek at some of the behind the scenes action giving you an insight in what goes on at Pure HQ!

All of our prints are designed in-house and we are constantly researching the latest home interior and art trends to ensure we’re offering what is in demand. We take inspiration from our own busy lives (we see beauty in even the most of mundane tasks) as well fashion, popular culture, architecture, wildlife and design.

Although the majority of our collection is paper art we define art as anything and everything you choose to display whether that be a marble vase, a chunky knit blanket on the back of a sofa, a beloved plant…watch this space as we expand our collection and provide you with much more art for your home.

After all, home is where the art is…



Pure Wall Art is the sister brand to Pure Invitation, the UK’s no.1 wedding invitation supplier. Carol Vincent, founder for both businesses, started Pure Invitation in 2004 after a “disastrous attempt” (her own words) at creating her own wedding invitations led her to identify a gap in the market for beautiful, bespoke invitations that didn’t cost a small fortune. Skip forward to today and Pure Invitation has helped thousands of couples to create their perfect invitation and wedding stationery to their absolute delight:

 “I recently ordered the Emma wedding invitations and I’m so happy with them. We received the digital proofs within 2 days and the invites arrived promptly! We were kept updated by email and the service was really efficient.” Anita, August 2021

“Great company! The customer service is great and they are very responsive to emails. The invitations were perfect.” John, July 2021

“Absolutely amazing! Such beautiful invitations, and very good quality. Highly recommended. Thank you so much for a brilliant service.” Orinta, July 2021

With an average Feefo rating of 4.9/5 Pure Invitation is proud of its commitment to friendly and responsive customer service, as well as the hundreds of stunning designs available that resonate so well with people looking for the perfect wedding stationery to compliment their big day.

A long time interior styling enthusiast, during lockdown in 2020 Carol took the opportunity to freshen up her home – as so many of us did – but struggled to find art that really spoke to her: the spark of an idea was formed!

Fast forward months of research, planning and hard work and Pure Wall Art was launched in October 2021. With its hundreds of stylish designs to choose from and guaranteed excellent customer service Carol and her dedicated team are confident the values that have helped to build and make Pure Invitation a success – a commitment to our customers, quality in our product and passion in everything we do – will prove just as winning for Pure Wall Art.